Internal shilling

Internal shilling involves promoting interests within an organization or project to maintain a positive image and influence perceptions. This can manifest in the following ways:

• Highlighting positives: Focusing on the strengths of a project while downplaying any negatives.
• Creating a perception of success: Maintaining communication that gives an appearance of progress and confidence, even when challenges arise.
• Supporting disgruntled participants: Encouraging and reassuring dissatisfied participants to prevent negative discussions.
• Building positive sentiment: Influencing public opinion through strategically crafted messages to strengthen the project’s reputation.

  Workload: Standard is 150 messages per day.

External shilling

External shilling involves promoting the interests of a project or organization outside of its internal communication channels. Here’s what it might include:

• Active discussions: Engaging in conversations on forums, social media, and other platforms to create a positive image of the project.
• Structured dialogue: Holding pre-planned and organized conversations where the project or its name is regularly mentioned.
• Ongoing interaction: Engaging with a large number of online chats or comments to maintain the appearance of active interest.
• Comment tracking: Monitoring every message or comment to analyze effectiveness and adjust strategies as needed.

  Workload: Standard is 150 messages per day.

External shilling aims to create and maintain a positive image of the project outside its communication channels, attracting new participants.