We analyzed the target cohort of people interested in a non-custodial wallet. Additionally, as an offer, we provided the opportunity to conduct three TRON transactions with no fees in the app.

Based on this, we identified the top six platforms that would deliver the best results and launched test campaigns. After testing, we narrowed it down to two platforms that demonstrated the best performance.

Then, we started scaling the budget, focusing on conversions in terms of downloads, wallet connections, and in-app transactions.