100,000+ Impressions via Telegram KOLs: How We Scaled Trust Wallet's Reach in CIS

Home > Case studies > The Largest Telegram Mini App in India

100,000+ Impressions via Telegram KOLs: How We Scaled Trust Wallet’s Reach in CIS

About project

Trust Wallet is one of the most popular decentralized cryptocurrency wallets in the world. Backed by Binance, the product offers users a secure, user-friendly, and decentralized way to store and exchange digital assets. Trust Wallet supports thousands of tokens, ranks at the top of app stores, and continues expanding globally including the CIS region.

Results in numbers

100,000

unique impressions

15,000

app visits

1,200

users claimed the promotional offer

Implementation steps

Analyzed the target audience and relevant platforms
Selected Telegram KOLs with engaged and crypto-savvy communities
Prepared content briefs and creatives tailored to each influencer
Coordinated publication timing for synchronized campaign impact
Tracked results and compiled detailed reporting

Key Desires of the Audience

— A secure and intuitive wallet for storing assets

— 0% swap fees and simple token exchange

— A decentralized alternative to centralized exchanges

— Ability to earn with the TWT token

— Confidence in a product backed by Binance

Key Pain Points of the Audience

— Lack of trust in new wallets

— High gas fees and complicated UX

— Fragmented ecosystems and poor token support

— Risk of hacks or loss of funds in centralized systems

— Overload of low-quality crypto apps with no clear benefits

Testing Ad Platforms

For this campaign, we focused on Telegram-based KOLs in the CIS market

— Tads

— TappAds

— RichAds

— Telegram Ads

— AdsGram

Have questions? Get all the answers in a free consultation

Since 2023, Systemno has been empowering brands with cutting-edge Web3 strategies and creative excellence, driving innovation in the digital space.

+372 555 036 16 (EST)
+380 73 773 0333 (UA)
cooperation@systemnoagency.com

Navigation

Service
About us
Case Studies

Licence

Contact with us

🇺🇦 Ukraine

35 Mykola Zakrevskoho Street Kyiv, 02000 Ukraine

🇪🇪 Estonia

Puru tee 18b-20 Jõhvi, Ida-Viru County, 41534 Estonia

Since 2023, Systemno has been empowering brands with cutting-edge Web3 strategies and creative excellence, driving innovation in the digital space.

Navigation

Service
About us
Case Studies

Licence

Contact with us

+372 555 036 16 (EST)
+380 73 773 0333 (UA)
cooperation@systemnoagency.com

🇺🇦 Ukraine

35 Mykola Zakrevskoho Street Kyiv, 02000 Ukraine

🇪🇪 Estonia

Puru tee 18b-20 Jõhvi, Ida-Viru County, 41534 Estonia