$1,574,390 in sales with 2374% ROAS for slippers store

Home > Case studies > The Largest Telegram Mini App in India

About project

We’ve been working with this eCommerce brand for over 3 years. This was the first project that launched our journey into Facebook advertising and eCom marketing overall. During this time, we’ve achieved massive growth — from offline-only sales to a scaled online presence

Results in numbers

$1,574,390

Total Revenue

$0.71

CPA

2374%

ROAS

Implementation steps

Audited existing campaigns
Rebuilt content strategy to emphasize product value
Optimized the mobile version of the landing page
Connected CRM to track online orders
Created scalable ad creatives
Set up performance tracking
Ran A/B testing
Scaled campaigns to consistent 80+ sales per day
Shifted sales from offline to online
Maintained performance during wartime in Ukraine

Key Desires of the Audience

Affordable price
Trendy, fun design
Fast delivery and easy ordering
Product with wow effect (great for gifts or impulse buys)

Key Pain Points of the Audience

Weak creative assets and messaging
High CPA before optimization
Unoptimized landing page (especially mobile)
No CRM system
Most sales were from offline stores

Testing Ad Platforms

Meta Ads (Facebook + Instagram) — primary and only platform used

Focus was on scaling via Meta due to proven ROI and strong demand

Have questions? Get all the answers in a free consultation

Since 2023, Systemno has been empowering brands with cutting-edge Web3 strategies and creative excellence, driving innovation in the digital space.

+372 555 036 16 (EST)
+380 73 773 0333 (UA)
cooperation@systemnoagency.com

Navigation

Service
About us
Case Studies

Licence

Contact with us

🇺🇦 Ukraine

35 Mykola Zakrevskoho Street Kyiv, 02000 Ukraine

🇪🇪 Estonia

Puru tee 18b-20 Jõhvi, Ida-Viru County, 41534 Estonia

Since 2023, Systemno has been empowering brands with cutting-edge Web3 strategies and creative excellence, driving innovation in the digital space.

Navigation

Service
About us
Case Studies

Licence

Contact with us

+372 555 036 16 (EST)
+380 73 773 0333 (UA)
cooperation@systemnoagency.com

🇺🇦 Ukraine

35 Mykola Zakrevskoho Street Kyiv, 02000 Ukraine

🇪🇪 Estonia

Puru tee 18b-20 Jõhvi, Ida-Viru County, 41534 Estonia