How Lingo Boosted Its Trading Volume from $1.5M to $4M through KOL Marketing

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About project

Lingo is a Web3 RWA project aiming to connect real-world assets with blockchain rewards. Their mission is to make asset ownership and utility more engaging and rewarding through gamification and community involvement.

At the time of our campaign, Lingo was scaling its user base and sought to increase trading activity through targeted influencer activations.

Results in numbers

$4M

trading volume reached during the campaign

259,500

total video views from KOL integrations

45,000

reach from Telegram placements

Implementation steps

Identified regional markets with the most relevant audience (Poland, Italy, global English-speaking)
Selected YouTube and Telegram KOLs with strong engagement and local language support
Prepared and distributed tailored content briefs (video integrations, reviews, native posts)
Scheduled and launched the campaign across multiple platforms and timelines
Collected full performance metrics: ER%, CPM, views, click-throughs, and UTM tracking

Key Desires of the Audience

Earn rewards while interacting with RWA-backed digital assets
Use platforms that offer real-world utility beyond speculation
Learn from native-language KOLs they already trust
Participate in campaigns that are easy to access and incentivized
Discover projects that are audited and active across multiple regions

Key Pain Points of the Audience

Lack of trust in RWA use cases
Overload of Web3 projects with no real value
Complexity in using decentralized platforms
Too much focus on hype, not enough on sustainable utility
Language/cultural gaps in communication from projects

Testing Ad Platforms

We executed the campaign via YouTube and Telegram, focusing on the Polish and Italian-speaking crypto audience. The KOL list included both native influencers and international crypto voices, with results tracked via UTM and internal metrics.

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Since 2023, Systemno has been empowering brands with cutting-edge Web3 strategies and creative excellence, driving innovation in the digital space.

+372 555 036 16 (EST)
+380 73 773 0333 (UA)
cooperation@systemnoagency.com

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Since 2023, Systemno has been empowering brands with cutting-edge Web3 strategies and creative excellence, driving innovation in the digital space.

Navigation

Service
About us
Case Studies

Licence

Contact with us

+372 555 036 16 (EST)
+380 73 773 0333 (UA)
cooperation@systemnoagency.com

🇺🇦 Ukraine

35 Mykola Zakrevskoho Street Kyiv, 02000 Ukraine

🇪🇪 Estonia

Puru tee 18b-20 Jõhvi, Ida-Viru County, 41534 Estonia