Earned $33,600 for the hosiery factory with a 240% return on investment

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About project

The client is a hosiery manufacturer aiming to scale online sales in the Ukrainian market. The goal was to convert cold audiences through Meta Ads while maintaining a positive ROI.

Results in numbers

$14,000

Spent

$33,600

revenue

240%

ROI

Implementation steps

Restructured ad account and installed Meta Pixel.
Created a funnel with a cold audience stage (carousel + video) and retargeting (collection + testimonials).
Launched and scaled conversion campaigns with creatives focused on product quality and seasonal relevance.

Key Desires of the Audience

Comfortable and high-quality hosiery for everyday use
Discounts and seasonal promotions
Fast and reliable delivery

Key Pain Points of the Audience

Low awareness of the brand online
Perception of hosiery as a low-involvement product
Competitors with aggressive pricing strategies

Testing Ad Platforms

Only Meta Ads were used. We tested various ad formats (carousel, video, collection) and creatives with seasonal hooks to find winning combinations. Retargeting was used to convert engaged users.

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Since 2023, Systemno has been empowering brands with cutting-edge Web3 strategies and creative excellence, driving innovation in the digital space.

+372 555 036 16 (EST)
+380 73 773 0333 (UA)
cooperation@systemnoagency.com

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🇺🇦 Ukraine

35 Mykola Zakrevskoho Street Kyiv, 02000 Ukraine

🇪🇪 Estonia

Puru tee 18b-20 Jõhvi, Ida-Viru County, 41534 Estonia

Since 2023, Systemno has been empowering brands with cutting-edge Web3 strategies and creative excellence, driving innovation in the digital space.

Navigation

Service
About us
Case Studies

Licence

Contact with us

+372 555 036 16 (EST)
+380 73 773 0333 (UA)
cooperation@systemnoagency.com

🇺🇦 Ukraine

35 Mykola Zakrevskoho Street Kyiv, 02000 Ukraine

🇪🇪 Estonia

Puru tee 18b-20 Jõhvi, Ida-Viru County, 41534 Estonia