$5,790 in sales with 295% ROAS for jewelry brand

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About project

BOO Jewelry has been on the Ukrainian market for over 5 years. The brand sells its products through both a website and social networks. The average check is relatively high for the region, but the premium quality of the products fully justifies the price. Before our collaboration, they hadn’t launched any paid advertising.

Results in numbers

$5,790

total revenue

cost per action

295%

ROAS

Implementation steps

Audited and optimized the website for Facebook Ads
Created 3 customer personas and competitor analysis
Installed Facebook Pixel & Google Analytics
Developed a compelling USP for cold audiences
Launched and optimized advertising campaigns
Delivered results within 2 months of cooperation

Key Desires of the Audience

Modern, unique jewelry with a story
Ukrainian brand with quality materials
Easy ordering process
Trust through local presence

Key Pain Points of the Audience

No advertising experience or customer tracking
No promotional hook on the website
Unclear audience segmentation
Lack of performance analytics

Testing Ad Platforms

Meta Ads (Facebook + Instagram) — the only ad platform used

Campaign focused on acquiring cold traffic and activating loyal customers via remarketing

Have questions? Get all the answers in a free consultation

Since 2023, Systemno has been empowering brands with cutting-edge Web3 strategies and creative excellence, driving innovation in the digital space.

+372 555 036 16 (EST)
+380 73 773 0333 (UA)
cooperation@systemnoagency.com

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🇺🇦 Ukraine

35 Mykola Zakrevskoho Street Kyiv, 02000 Ukraine

🇪🇪 Estonia

Puru tee 18b-20 Jõhvi, Ida-Viru County, 41534 Estonia

Since 2023, Systemno has been empowering brands with cutting-edge Web3 strategies and creative excellence, driving innovation in the digital space.

Navigation

Service
About us
Case Studies

Licence

Contact with us

+372 555 036 16 (EST)
+380 73 773 0333 (UA)
cooperation@systemnoagency.com

🇺🇦 Ukraine

35 Mykola Zakrevskoho Street Kyiv, 02000 Ukraine

🇪🇪 Estonia

Puru tee 18b-20 Jõhvi, Ida-Viru County, 41534 Estonia