2,073 Leads for Deaf Tours: How Ads Helped Amsaan Achieve Its Goals

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About project

Amsaan Accessible Tours is a travel company focused on the deaf community. Their mission was to promote their inclusive travel experiences and attract bookings for both specialized tours and the first-ever deaf festival in Dubai. The goal was to raise awareness and generate leads with a cost per lead below $35.

Results in numbers

$58,000

total advertising budget

313

213 tour bookings + 100 festival ticket sales

2,073

new leads acquired

Implementation steps

Audience research and competitor analysis

Multi-level funnel with educational and direct-response ads

A/B testing of creatives focused on visuals and sign language messaging

Smart bidding strategies to maintain $28 CPL (20% below the target)

Key Desires of the Audience

Safe and inclusive travel
Accessibility and sign language support
Clear information about destinations and tour options
Sense of community and shared experiences

Key Pain Points of the Audience

Lack of awareness about travel opportunities for the deaf
Distrust toward unfamiliar tour companies
Barriers in online communication and booking
Concerns about safety and accommodations

Testing Ad Platforms

We tested Meta Ads across Facebook and Instagram with multiple creative formats, including real deaf travelers, visual storytelling, and festival-specific messaging. Educational ads performed best at the top of the funnel, while retargeting with testimonials drove final bookings.

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Since 2023, Systemno has been empowering brands with cutting-edge Web3 strategies and creative excellence, driving innovation in the digital space.

+372 555 036 16 (EST)
+380 73 773 0333 (UA)
cooperation@systemnoagency.com

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Since 2023, Systemno has been empowering brands with cutting-edge Web3 strategies and creative excellence, driving innovation in the digital space.

Navigation

Service
About us
Case Studies

Licence

Contact with us

+372 555 036 16 (EST)
+380 73 773 0333 (UA)
cooperation@systemnoagency.com

🇺🇦 Ukraine

35 Mykola Zakrevskoho Street Kyiv, 02000 Ukraine

🇪🇪 Estonia

Puru tee 18b-20 Jõhvi, Ida-Viru County, 41534 Estonia