1,500+ Shilling Messages, $10M Raised: How We Scaled De.Fi Through Local KOLs

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About project

De.Fi is a Web3 portfolio tracker and antivirus platform that helps users manage their digital assets securely. As part of their ICO campaign, De.Fi aimed to scale fast across non-English-speaking regions, particularly Spanish- and Portuguese-speaking markets in Europe and LATAM.
The goal was to raise funds and activate new user segments through KOL collaborations and decentralized shilling mechanics.

Results in numbers

$10M

raised during the ICO

60,000

organic reach across targeted regions

1500+

shilling messages delivered in closed communities

Implementation steps

Analyzed target regions with low brand exposure
Closed deals with KOLs in Spain, Portugal, Brazil, Argentina, and other LATAM countries
Delivered native-language content across YouTube, Telegram, and X
Activated strategic shilling in closed groups and trading communities
Provided reporting across metrics: reach, engagement, UTM traffic

Key Desires of the Audience

Access to a secure, multi-chain portfolio dashboard
Tools for detecting scams and vulnerabilities in tokens
Clear information in native language (Spanish / Portuguese)
Projects with real utility and expert backing

Key Pain Points of the Audience

Language barriers and lack of local content
Lack of trust in anonymous DeFi platforms
Overcomplicated dashboards with poor UX
Missed airdrops or pre-sales due to poor visibility

Testing Ad Platforms

We focused on YouTube, Telegram, and X (Twitter) as the main platforms for KOL content and community engagement.

KOLs were activated in both Tier-1 and Tier-2 regions, using long-form video reviews, Telegram community features, and X spaces.

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Since 2023, Systemno has been empowering brands with cutting-edge Web3 strategies and creative excellence, driving innovation in the digital space.

+372 555 036 16 (EST)
+380 73 773 0333 (UA)
cooperation@systemnoagency.com

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Since 2023, Systemno has been empowering brands with cutting-edge Web3 strategies and creative excellence, driving innovation in the digital space.

Navigation

Service
About us
Case Studies

Licence

Contact with us

+372 555 036 16 (EST)
+380 73 773 0333 (UA)
cooperation@systemnoagency.com

🇺🇦 Ukraine

35 Mykola Zakrevskoho Street Kyiv, 02000 Ukraine

🇪🇪 Estonia

Puru tee 18b-20 Jõhvi, Ida-Viru County, 41534 Estonia